Selfridges, Oxford Street, London
The iconic shoe designer Christian Louboutin celebrates 20 years of a career in shoe design. To mark this milestone Selfridges have dedicated a World of Louboutin concept space within the store, as well as series of windows. Both were designed and produced by London display design company StudioXAG.
The layout of each window celebrates a different shoe in the collection with an effective use of repetition, symmetry and a variation in scale of the 2D printed photoghraphs. The use of mirrors further enchances the repetitive element running through the scheme. The collage of all these elements makes a strong product promotion.
Temporary tattoo transfers are available in the concept store.
Moving graphics have been incorporated into the designs, which you can see by clicking here.
The concept store interiors are very much inspired by Louboutin boutiques including Hollywood style entrance archways, ‘wonder cabinets’ at the entrance and gold plinths with tops in Louboutin’s signiture red. The central focus of the space is the celebratory 20Ans tower, a bespoke acrylic and polished brass display for the limited edition capsule collection.
All photos courtesy of StudioXAG. Set up in 2009 by Xavier Sheriff & Gemma Ruse, StudioXAG specialises in art direction and display design for retail. Projects range from prop making and bespoke installations, to design and production of entire shop refits and nationwide window roll-outs. Their clients include Diesel, Fred Perry, London Graphic Centre & Christian Louboutin.
Cool blog. I love how elaborate window displays have become. Don’t suppose you know what sort of money major retailers fork out for the window displays? They don’t look cheap.
I almost never drop comments, but i did some searching and wound
And, if you are writing at other online social sites,
up here Christian Louboutin at Selfridges | The Window Display
Blog. And I do have a couple of questions for you if you tend not to mind.
Is it just me or does it give the impression
like a few of these comments come across like they are left by brain dead folks?
I’d like to follow anything new you have to post. Would you make a list of all of all your communal pages like your Facebook page, twitter feed, or linkedin profile?
Hi, I have a facebook page, the link is on the blog right hand side!
I am also on LinkedIn, altough not very actively.