One of the biggest trends from the catwalk for this season was florals, and it shows in the windows around London. It is a trend that comes back year after year, but somehow this year it seems fresher than ever. Here I have a collection of images that shows just how boldly retailers have approached this trend.
Kate Spade, Sloane Square
Miss Selfridge, Oxford Street.
Zara, Oxford Street. Bright florals are very effective with the use of twinning with mannequins with similar outfits and poses.
Joseph, Fulham Road. I walk past this shop daily and I’m really liking their windows. In this one they’ve managed to put a lot of florals into the same window: full floral outfit, the vinyl on the glass and the background with printed roses. But it works and I can’t wait to see what Joseph do next in these windows!
H&M, Oxford Street
Stella McCartney, Fulham Road