Category Archives: Autumn/Winter

Autumn/Winter Fashion 2013

Various, Sloane Street, London

Before I hit you with Christmas windows, I wanted to share these images I took of fashion retailers on this West London street.

Roberto Cavalli-1

Roberto Cavalli-1-2Roberto Cavalli.




Kate SpadeKate Spade.

LK Bennett 1L.K. Bennett.  



Dior-3All three above Dior.


Louis Vuitton-1Louis Vuitton.

Food hall-1

I know this is not strictly a fashion window, but I always love windows that use multiple windows to tell a message. This one is from Harvey Nichols advertising their foodmarket.

About these ads

Prada AW13

Sloane St, London

New camera, new string of posts coming up.
I’m gonna keep it short and snappy: here is Prada: It’s the Colours: bright reds and aquas together with greys, that cought my attention.






Disney Princesses at Harrods Christmas 2012

Harrods, Brompton Road, London

The last couple of years Harrods have celebrated fairy tales with a great success within their windows, and this year is no dissapointment. Disney Princesses from classic Snow White to a more recent Pocahontas adorn the store’s facade. The images to follow will take you to the luxurous Disney world of Princess stories. And a classic Chanel window thrown in.

CinderellaCinderella starts off our tour. I love the clock reflected on the ground.

Tiana The Princess and the FrogPrincess Tiana from the The Princess and The Frog.

Snow WhiteSnow White.

RapunzelPrincess Rapunzel and her long hair.

Princess Aurora Sleeping BeautyThe Sleeping Beauty aka Princess Aurora.

Princess Ariel The little mermaidThe Little Mermaid aka Princess Ariel.

PocahontasLovely Pocahontas.

MulanThis is Mulan, She married a captain of the military. Needless to say I never saw this story..

Chanel at HarrodsI love this Chanel no 5 window at the side of the store.

Harrods windows are a bright start to the spring

Harrods, Brompton Road, London

Kaisa, your window blogger, bright colours and spring are back (at least if you look into these Harrods windows). Walking past Harrods windows right now doesn’t disappoint. They’re full of contrasting bright colour and high fashion.

Enjoy this kick-start to spring windows. More to come…

Maid in Louis Vuitton

Louis Vuitton, Sloane Street, London

I was seriously excited to find these, dare I say kinky, maids- windows. Miniature maid figures stand by loyally next to a LV classic bag, and life-size mannequin stands still holding a feather duster. These windows are visually fascinating, and are guaranteed to create a desire to buy!



Crazy/Beautiful at Harvey Nics

Harvey Nichols,Knightsbridge, London

Harvey Nichols never fail to surprise me with their imaginative displays. I couldn’t get my camera out quicker to capture these Dali-esque surreal windows. I find them hard to describe, they’re just plain crazy. So what I will do – I will let my photos do the talking.

Window Display and Photography: Play with Dimensions

Various, Sloane Street, London

This post looks at two things that I love: photography and visual display. I’ve always loved the 3 dimensional play between the backdrop, the oversized props, the mannequins, the text on the glass.. I find windows are often artistic and playful, where as a fashion photograph with a model gazing into the viewer’s eyes, can can stimulate a much more subtle yet a strong emotional message about the brand.

The advertising shots are usually the epitome of the marketing campaign so no wonder brands are using them in their windows. Large-scale photographs are most often used as backdrops, whether to set the scene with a location image or as a pure advertising shot.  During my window walks I discovered  innovative uses of merchandise and other elements in the windows that make the photographs seem a lot more three-dimensional.

I love the backlight behind the woman in the photo it really makes the photo come alive. Although I am not sure if the mannequin display is strong enough to compete with the background.

The advertising shots take centre stage in these two windows from Prada. The accessories featured in the shots are merchandised on the display bench. Very effective and commercial way to concentrate on the branding and ‘the’ -items.

The oversize lifestyle shot seems unrelated, but creates a mood for this window at Browns.

Alberta Ferretti. 

The beauty industry is all about branding and this window is very effective with a large black and white photo. The product itself is a minor detail.

In this Gucci-window you get a perfect illusion of a real staircase with part   photograph  and part build set.   


Perla printed their campaign photos on boxes, it makes the backdrop more interesting and three- dimensional.

Harvey Nichols are known to be creative  with their windows,  here they’re also using an image printed on different dimensions.  The photo is then dressed with jeans and accessories. Result is a fresh and funky window. 

Billionare are exhibiting their shoe range in classic frames, which almost says their products are art.


Lanvin for H&M

H&M, Oxford St, London

Yesterday saw the lauch of Lanvin’s collection for H&M in London. It echoed Parisian glamour and attitude. ‘The collection was about trying to translate the dream of luxury to the masses’ says Alber Elbaz, the artistic director of Lanvin. The queues were long, but they were cleverly not in front of the windows! They showcased amongst others the extravagant red tulle dress for women and black tuxedo with jogging style bottoms for men.  Special playful mannequins with drawn on faces were designed just for this lauch.

I really like the TV advert as well. Here is the longer video version. Enjoy:

Autumn/Winter 2010 Trend Report: Mirrors as Display Props

Various, Bond Street, London

Mirrors are a popular way to create interesting design effects in window displays. They can reflect the product so that the customer sees it multiple times and from different angles. They can make the windows look bigger and create illusions of different space. They will also reflect images of the customer and the outside world.

Chanel, Bond Street. I really like the way the mirrored walls create an illusion of a street corner as well as reflecting the coloured lights.

Chloe, Bond Street. Different angles of mirror create an interesting puzzle of reflections.

Emilio Pucci, Bond Street. Parts of the back panel have mirrors of different sizes, colours and shapes. Some pieces are also on the floor creating a shattered mirror effect. The use of mannequins adds to the tension here: they seem to be having an argument with each other.

Hermes, Bond Street. Fluorescent light is used together with mirrors to create repeated reflections.

Kurt Geiger, Piccadilly. This winter window used mirrored pedestals and props that look like icicles.

Heads up for Zara

Zara, Oxford St, London

Look out for these daring fashion choices at Zara, they will make your heads turn.. The Zara Oxford Street stores are known for  quirky styling and these hair and accessory styling experiments are no exception. There are bandages around mannequins heads, cookies on their glasses and generally the hair trend is ‘the higher the better’. These images will make you wonder why headless mannequins even exist.

The extreme up-do: I like the way it brings the group together.

Protection: The bandages and the forks make a helmet.

The mohawks give the otherwise soft knitwear an edgy feel.

Pile ‘em high and tie ‘em around.

Cookie glasses yam.. this is really cool. The hair is excellent too.