Tag Archives: TopShop

Windows to Celebrate The Royal Wedding

Posted on 28/04/2011 | 12 Comments

Various, London

It has been 30 years since the last royal wedding in England, so it is definitely a unique event. Prince William and Kate Middleton are to marry tomorrow, and here in London it really shows. There is bunting everywhere from streets to front doors of homes and people dressed in blue, red and white.  

The wedding offers a welcome commercial opportunity to shops pushing their home wears, fashions and souvenirs. It is also a celebration of all things British. Most windows featured here will have Union Jack flags in them one way or another.

Liberty of London and the classic Mini.

John Lewis, Oxford Street prepared its customers for the perfect summer party.

Bentalls, Kingston based its windows around typically British themes such as the street party and the summer festival.

Bhs, Oxford Street take this event as a great opportunity to promote their affordable wedding dresses.

A whole lot of bunting at Accesorize.

Monsoon.

TopShop and a Union Jack blouse.

Warehouse (top) and River Island both cater for fashion conscious street parties.

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Posted in Events, Spring/Summer

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White Christmas on the High Street

Posted on 26/12/2010 | 4 Comments

Various, Oxford St, Regent St, London

First of all: Merry Christmas everyone! The reoccurring themes this Christmas have been the colour white and snowy scenery, as well as using the colour red. Perhaps the snow we had last year inspired the look of the festive windows this year. And how appropriate it was with all the snow again this winter. Here I look at what the high street retailers created for their shoppers, I say created because most of these windows don’t appear on the streets no more as it is, once again, sale time.

TopShop, Oxford street Christmas windows have a lovely colour scheme of whites, silvers and camels. Brilliantly styled fashion window! Loving the mannequins inside the bauble..

Debenhams, Oxford street would like you to dream of perfect presents. Snow on the ground and large lit snowflakes are the key features in these fashion windows.

Gap, Oxford Street. The white snowy look is contrasted with red glittery presents.

Guess, Regent street.

Miss Selfridge, Oxford Street.

New Look, Oxford Street.

Next, Oxford Street. I like the use of paper snowflakes here. They remind me of my childhood :) !

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Posted in Christmas, Display Trends

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Book Review: ‘Window Display – New Visual Merchandising’

Posted on 07/10/2010 | 7 Comments

Window Display - New Visual Merchandising by Tony Morgan, Laurence King Publishing; 2010. ISBN: 978-1-85669-685-2. £22.50

The new book by Tony Morgan boasts some excellent photographs of the best recent windows in London, New York, Paris and beyond. Morgan takes us on a personal journey with his writing, which shines through his passion for display. The book is well structured and looks at windows from different perspectives in seven chapters such as Colour, Lighting and Theatre. The book covers the top department stores from New Yorks  Bergdorf Goodman to London’s Selfridges (Morgan worked as Head of Visual Merchandising there for 18 years), designer shops such as Prada and Moschino, as well as high street fashion concepts by TopShop and  Zara.

With relevant images and captions he shows how a window is more than just a useful space to promote products. “Today these glazed canvases promote the store’s brand identity, keep the customer informed of fashion trends and ultimately drive sales.” He explores several ways to make the stores windows stand out from their competitors. Would a tyrannosaurus Rex eating a mannequin get your attention? He quite rightly argues that good windows are the talk of the town.

The book successfully highlights  how different elements of window design can inspire and increase sales. Morgan celebrates ”the creative retail gurus” who design the schemes. I always wonder who designed the windows, therefore  I wish he would have explored  this further. Overall I strongly recommend the book.

Tony Morgan teaches visual merchandising at Fashion Retail Academy and is a guest lecturer at London College of Fashion. His previous book is called Visual Merchandising: Window and In-store Displays for Retail.
All images by Laurence King Publishing.

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Posted in Book Reviews

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