Tag Archives: window display

Elemental Design for Harrods: Making of In Qatar window

Harrods, London

London based retail design company Elemental Design was commissioned to design, manufacture and install a Harrods window to promote the art and culture of Qatar. Since 2010 Harrods has been owned by Qatar Holdings, a wealth fund of the Qatar State. The window invites people to visit the In-Q café and a gift shop on the second floor of the department store.

 Gary Porter, the founder of Elemental Design has strong relationships with Harrods and visited Qatar in order to learn about the culture and get inspiration for this campaign. In his design the traditional mosaic pattern becomes contemporary 3D sculpture which is created by layers of high spec geometric frames and a gold faceted wall. In the middle stands the In-Q logo. 

WindowMAIN

Windowdetail

I visited the design company to have peak look at the building stages of the window campaign. The turnaround was very fast and I saw most elements been finished in the premises just a day before the late night install.

_MG_2326_0244

_MG_2322_0241

Above is a prototype for the gold faceted panel and undersneath the gold panel arriving at the workshops.

_MG_2328_0246

_MG_2330_0247

Metalwork being sprayed and finished.

_MG_2312_0232

I caught up with Gary on their recent work for clients such as Burberry, Louis Vuitton, Westfield LONDON, Museum of Islamic Art.. The list is long and impressive. Their expertise include in-store fit outs as well as window displays and can see you through from design, manufacture and final delivery. Have a look at their new website and blog at Elemental.co.uk.

About these ads

Harrods’ Jubilee Extravaganza

Harrods, Brompton Road, London

Harrods have gone all out with their Queens’ Diamond Jubilee windows as expected. I know the celebrations have now ended, but I can’t not show you all these lovely displays!

The day at the races. The Queen is a keen participator at horse races and attends The Derby every year, and so do I!

The whole lenght of the Brompton Road has these different crowns in the windows, they really are amazing!

 

The masks are back, the last time I saw them around was at the time of the Royal Wedding last year.

Celebrating The Queen’s Diamond Jubilee

Various, London

Happy long bank holiday weekend for those living in The UK! For those not in Britain, this post will give you a glimpse of how retailers here in London have joined the country wide celebrations of the Queen’s Diamond Jubilee.

Here is a selection of windows filled with Queen Elizabeth herself, countless Union Jacks and a major opportunity to push any Britain related products…Guess, Regent Street.

Jack Wills, King’s Road.

L.K. Bennett, King’s Road.

Liberty of London, Great Marlborough Street.

Hackett, Sloane Street.

Irregular Choice, Carnaby Street.

The White Company, Sloane SquarePeter Jones, Sloane Square.

 

Christian Louboutin at Selfridges

Selfridges, Oxford Street, London

The iconic shoe designer Christian Louboutin celebrates 20 years of a career in shoe design. To mark this milestone Selfridges have dedicated a World of Louboutin concept space within the store, as well as series of windows. Both were designed and produced by London display design company StudioXAG.

The layout of each window celebrates a different shoe in the collection with an effective use of repetition, symmetry and a variation in scale of the 2D printed photoghraphs. The use of mirrors further enchances the repetitive element running through the scheme. The collage of all these elements makes a strong product promotion.

Temporary tattoo transfers are available in the concept store.

Moving graphics have been incorporated into the designs, which you can see by clicking here.

The concept store interiors are very much inspired by Louboutin boutiques including Hollywood style entrance archways, ‘wonder cabinets’ at the entrance and gold plinths with tops in Louboutin’s signiture red. The central focus of the space is the celebratory 20Ans tower, a bespoke acrylic and polished brass display for the limited edition capsule collection.

All photos courtesy of StudioXAG. Set up in 2009 by Xavier Sheriff & Gemma Ruse, StudioXAG specialises in art direction and display design for retail. Projects range from prop making and bespoke installations, to design and production of entire shop refits and nationwide window roll-outs. Their clients include Diesel, Fred Perry, London Graphic Centre & Christian Louboutin.

Image

Florals with a twist

Various, London

One of the biggest trends from the catwalk for this season was florals, and it shows in the windows around London. It is a trend that comes back year after year, but somehow this year it seems fresher than ever. Here I have a collection of images that shows just how boldly retailers have approached this trend.

Kate Spade, Sloane Square

Miss Selfridge, Oxford Street.

Zara, Oxford Street. Bright florals are very effective with the use of twinning with mannequins with similar outfits and poses.

Joseph, Fulham Road. I walk past this shop daily and I’m really liking their windows. In this one they’ve managed to put a lot of florals into the same window: full floral outfit, the vinyl on the glass and the background with printed roses. But it works and I can’t wait to see what Joseph do next in these windows!

H&M, Oxford Street

Stella McCartney, Fulham Road

Bershka, Oxford Street

 

 

 

 

 

Harvey Nics Resort

Harvey Nichols, London

Swimwear in contrasting brights meets pastel sets and mannequins in these Harvey Nichols’ 2012 resort windows. The painterly effect on the background creates a dreamy mood and I especially like the fluorescent lighting effects. The use of colour is the main talking point for me: purples and yellows create great contrast, whereas the pastels are calming and make the brights stand out.

Interview: Stuart Henry from JUSTSo talks display

“A window is a brand’s voice to the world.” and other quotes on windows and clients in an in-depth interview with Stuart Henry, the founder of JUSTSo.

KL: When is a display ‘JUSTSo’? What is the story behind the name of the company?

SH: A project is “Just So” when we have completely delivered and exceeded our clients vision and expectations, on time and within budget. For us there are a few main areas of great importance; the creative elements, production, project management and the installation. When these elements come together flawlessly then our job is done! Having personally worked with the world’s foremost luxury brands and VIP clients delivering anything less than a perfection will not do.

Whatever our clients want, it must be done “Just So”, perfectly arranged with great attention to the finest detail. We take our name seriously and this is the DNA of our business and at the heart of how we think and act. Our name is reassuringly simple. It tells you that what we do, we do without fail. Our name reminds us, and you, that whatever we undertake, we do so with a great sense of pride and understanding.  Our name is a guarantee and stamp of the utmost quality.

KL: What is the structure of the team at JUSTSo?

SH: The core team at JUSTSO consists of six people. In addition to this, we work with the best designers, artists, craftsmen, chefs, technicians, florists, dressers and stylists which are hand chosen for each project to ensure we deliver the highest results possible.

KL: What is important in a client-company relationship?

SH: We build a solid lasting relationship with each and every client we work with. This is achieved by surpassing their expectations at all times and consistently delivering superior quality results. Most importantly, our clients have the reassurance in knowing that we won’t let them down. Whether it be a brief with very short delivery times or a national roll out campaign we treat each and every brief with the utmost importance, however big or small. We build an immense trust with each and every client and ensure they feel they are the most important person we deal with, because they are.

“Our aim with every client is to become an extension of their team and really get under the skin of every brief we receive; we totally immerse ourselves in their brand to ensure we completely understand their objectives and their vision.”

When working with the world’s leading retailers and blue chip companies we take great care, touching their brand with a delicate hand and with much respect. It is through this approach that we ensure everything we deliver “Just So” for each and every client, on each and every brief.

KL: What makes a successful window?

SH: A successful window is one that clearly delivers a message directly to the customer. Whether this be communicating a brand campaign or promoting a new product launch it is all about engaging with the customer passing and giving them an insight into the values and personality behind the brand and the products it sells.

All retailers are looking for ways to stand out and speak to potential customers over their competitors. When this is successfully achieved the customer steps inside the store for more. Successful widow displays have a huge impact on sales and can strengthen the relationship between the customer and the retailer.

KL: How do you see the relati onship between props and the products in a window?

SH: The props used in a window should provide a platform to showcase the products being displayed.  The props should be eye-catching to the customer but at the same time should not take away the focus from the actual product being displayed.

“Props are a great way to tell a story.”

SH: Many factors are considered when choosing what materials to produce a prop from – these factors include;

  • Look and feel of the campaign and how the material reflects this
  • Budget available – we would always look to source the most cost-effective materials in order to achieve the desired look
  • Durability/longevity required from the prop
  • Suitability of the material for Its purpose – i.e. is a certain prop feasible in a certain material
  • Health & Safety
JUSTSo is a boutique visual communications and event management agency based in central London who focus on creative design, visual communications, art direction, window displays, party planning and events for the lifestyle, luxury, corporate, retail and fashion sectors.

Harvey Nics: Brights on the Pipeline

Harvey Nichols, Knightsbridge, London

The new Harvey Nics scheme is all about the brights. It consists of multi-coloured pipeline structures with various treatments attached to them such as fringing and coloured tubes.  The background has been left looking unfinished and rough with visible roller strokes. As a contrast they have opted for 80′s style mannequins with confident poses 80′s fashions to match.

These raised dots remind me of Smarties. Yammy..

I thought I would trow in a menswear image as I usually have so much womenswear. Not a fan of this look on a male mannequins though.

Cool sequined effect.

Guess the Song at Selfridges

Selfridges, Oxford Street, London

Do you know your music? Selfridges are holding a competition, which is to guess what songs their street windows represent. You can enter at Selfridges.com and the winner will get £500 to spend on their online shop. I obviously don’t know my songs, because I found it quite hard, but thankfully the guy selling Big Issue helped me out a bit. Some I know, some need your help with. Put your guesses in the comment boxes with some You Tube links.

I like windows that really engage and make you think :).

All photographs by Andrew Meredith.

Lets start with the easy ones.

I automatically though Lady Gaga when I saw this, but that is not a song title. I do know this now so I won’t ruin it for you.

First I thought this is Natasha Bedingfield’s Single, but with the diamond rings and this amount of single girlies, I think it’s the other much played song..

This one I know as well, but you won’t have any fun guessing if I tell you. It’s quite easy. A very cool concept to incorporate red shoes into a scheme.

There are so many songs that say ‘la la la la’ so I find this one a bit tricky. There are red cherries and lips in this, so one of my guesses would be Cherry Lips by Garbage. although it doesn’t say ‘la la la’, so it can’t be that..  Also I found a song called Cherry Coke. It is not very well-known. Any ideas for this one?

I thought this could be Love Is All Around by Wet Wet Wet, because the text ‘Love’ is all around the merchandise. I could be wrong. What a classic song!

The text on the back wall says ‘Black’ and all the stock is black too. Some black paint is on the door. Those are your clues. What song title do you think it is?

The answer is right above. It is so easy if you’ve heard the song. That’s all of them. Put your guesses in the comments boxes. Selfridges also did windows based on current hit songs. Wait for that post in a couple of days!

Liberty Gets Political

Liberty of London, Great Marlborough Street, London

It has been exciting times in politics in the UK, and the department store Liberty is taking part in the political debate with their menswear windows. I am attempting to analyze them a little bit, but I am no political expert so please do comment and discuss with me! The windows use colour, scale and repetition to communicate a strong message. The commercial purpose of them is to promote the Liberty menswear offer (although some of the windows have hardly any products in them), but more importantly to promote the brand Liberty. They also suggest to me that the political world is very male dominated.

Green is often the symbolic colour of environment and peace. Toy tanks have been decorated with flower power, and are surrounded by toy solders. They are shooting but not hitting the target on the back wall. The T-shirt in front of the target illustrates an explosion – destruction caused if the tanks were hitting into the bullseye. But are the tanks weapons of peace instead of war and why are they still shooting? What is also interesting is the scale – the tanks are very small, but the target is large. Does this symbolize the hopelessness of war?

These two are next to each other, and I think they belong together as a twin, because of the similarities and the background forms a sunrise. Which can only mean new beginnings, right?? Or something.. The first one shows four men all dressed in different kind of outfits. They are demonstrators and one man carries a sign that says ‘Power to the People’. The vinyl on the glass shouts ‘YES’. Yes to what? The next window is almost like an opposite with four men in a line, but facing the opposite direction. The men are wearing almost identical formal suits. Are they conforming, and the other four are rebelling?

The colour red in politics is generally associated with socialist groups and revolutionaries. In the UK the Labour Party uses red. Red together with black often refers to anarchy. The headless bust form is covered in badges: the black ones read ‘bother’ and the white ones have pictures of badgers on them. I think it is more of a play with words and images than an appeal for animal rights. The figure himself is the messenger who has lost his own identity and is covered with the message itself. The walls have The Liberated Press menswear fanzine all over them. The paper declares ‘We’re not posh, we’re arts and crafts’. The paper has an image of a naked woman with her head replaced with and old traditional male head. I am a little confused what is going on in this window. Instead of blowing up the message across the window, the political manifesto is getting lost in the information overload. But maybe that is the point?

The top of the window run is covered with ears. Tons of them. In the middle there is a microphone. We’re listening. To three piles of clothes and accessories. Are they ment to represent the three main UK political parties the Conservatives, the Liberal Democrats and the Labour Party? The crowd is wanting to hear a point of difference, but where are the politicians?

Can you spot me taking the photo? This windows plays with repetition to get the visual point across. The raised fists seem demanding and powerful. The background again is a sunrise (which I decided means new beginnings). The only thing I would say is that the stock doesn’t seem to play a role in the story.

Discuss.