Tag Archives: Liberty

Celebrating The Queen’s Diamond Jubilee

Various, London

Happy long bank holiday weekend for those living in The UK! For those not in Britain, this post will give you a glimpse of how retailers here in London have joined the country wide celebrations of the Queen’s Diamond Jubilee.

Here is a selection of windows filled with Queen Elizabeth herself, countless Union Jacks and a major opportunity to push any Britain related products…Guess, Regent Street.

Jack Wills, King’s Road.

L.K. Bennett, King’s Road.

Liberty of London, Great Marlborough Street.

Hackett, Sloane Street.

Irregular Choice, Carnaby Street.

The White Company, Sloane SquarePeter Jones, Sloane Square.


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In the Country with Liberty

Liberty of London, Great Marlborough St, London

Liberty of London go bananas with these funky, country life inspired windows. Back walls are painted sky blue, and hay stacks stand as props to a mix of denim, flower prints and girly pinks that are seeing on the mannequins. I’m loving the fruity props and mishmash of the fashions.

Windows to Celebrate The Royal Wedding

Various, London

It has been 30 years since the last royal wedding in England, so it is definitely a unique event. Prince William and Kate Middleton are to marry tomorrow, and here in London it really shows. There is bunting everywhere from streets to front doors of homes and people dressed in blue, red and white.  

The wedding offers a welcome commercial opportunity to shops pushing their home wears, fashions and souvenirs. It is also a celebration of all things British. Most windows featured here will have Union Jack flags in them one way or another.

Liberty of London and the classic Mini.

John Lewis, Oxford Street prepared its customers for the perfect summer party.

Bentalls, Kingston based its windows around typically British themes such as the street party and the summer festival.

Bhs, Oxford Street take this event as a great opportunity to promote their affordable wedding dresses.

A whole lot of bunting at Accesorize.


TopShop and a Union Jack blouse.

Warehouse (top) and River Island both cater for fashion conscious street parties.

Clean Lines for Spring at Liberty

Liberty of London, Great Marlborough Street, London

Liberty are in the mood for spring as they revealed their Spring/Summer women’s fashion windows. As they say: “Out with winters heavy layers and in with the clean and minimalistic silhouettes of spring.” It features designers such as Acne and Givenchy. Crochet masks make the styling of the mannequins stand out. Colours are kept simple; reds, tan, beige and black. The clean lines as well as the colours of the fashions repeat themselves in the backdrops as wooden panels, curtains or coloured inserts. I like the colours very much and the windows give me a sophisticated 70s feel.

There is a great harmony in this composition of the mannequin and her clothing together with horizontal and vertical lines of the background.

I like the way the mannequin’s pose is in contrast with the diagonal lines of the background panels.

Wonderfully Wild Christmas at Liberty

Liberty of London, Great Marlborough St, London

It is the time for my first Christmas post. Liberty’s christmas scheme centres around wildlife and celebrates the nature. The mood is magical yet quite dark.  It is calming to see something inspired by nature at the most commercial time in retail. What is interesting is that the scheme is not wintery at all.

The back walls are covered with blue, green and other earthy coloured glitter material. It is not apparent in the photos but colourful fairy lights are placed on the ceiling. Frogs, caterpillars and butterflies run free… I love the mannequins’ styling. Some of the windows happen in a forest and some are water scenes. The merchandise is a mix of fashion, home wares and other gifts.

I love this caterpillar doll. Very clever!

This tree is covered with Liberty fabrics, and the accessories are displayed on little floating shelves.

Manolo Blahnik for Liberty

Liberty of London, Great Marlborough St, London

The arrival of The World of Manolo Blahnik is introduced with these windows done in collaboration with the communications agency JustSo. The windows feature provocative japanese style backlit drawings. Manolo Blahnik shoes are then hung to interact with the Art Nouveau inspired drawings, as well as placed on some of the black frames.

In addition to shoes the collection also includes umbrellas, scarves, notebooks and handkerchiefs. A lot of the items feature his signature style drawings of shoes made into prints. The World of Manolo Blahnik is a shop-in-shop at Liberty for a limited period of 3 ½ months.

The idea for the window run came from Manolo Blahnik who then briefed Just So who the developed interpretation and realisation of the concept further.

”After the initial concept briefing from the client had been received we then further develop this in-house through a series of creative meetings where all materials were chosen and art-working was executed. Each element was discussed in detail and the concept was then pieced together to realise the clients vision,” explains Stuart Henry from Just So. An in-depth interview with the company coming soon.

All images by JustSo.

Liberty’s Scarf Camp

Liberty of London, Great Marlborough Street, London

Liberty has teamed up with designers such as Richard Weston and Lin Beeser producing an eclectic mix of scarves. The department store’s creative team have put the scarves into good use and created a summer festival camp.  And where else would you wear a designer scarf than a muddy festival camp! The windows echo that late 60′s vibe of the legendary Woodstock festival. I love the 70′s style Scarf Camp-poster.

I love the way they’ve used the scarves in multiple ways: on the mannequin’s head, plaited in her hair, as flags, even as little teepees.

I think the windows have a retro, romantic and optimistic feel.

The styling is layered and uses muted tones. Although these are still summer windows, the styling is leaning towards autumn/winter season.  You’ve been warned – summer is almost over, we’ll be talking about Christmas soon.

Liberty Gets Political

Liberty of London, Great Marlborough Street, London

It has been exciting times in politics in the UK, and the department store Liberty is taking part in the political debate with their menswear windows. I am attempting to analyze them a little bit, but I am no political expert so please do comment and discuss with me! The windows use colour, scale and repetition to communicate a strong message. The commercial purpose of them is to promote the Liberty menswear offer (although some of the windows have hardly any products in them), but more importantly to promote the brand Liberty. They also suggest to me that the political world is very male dominated.

Green is often the symbolic colour of environment and peace. Toy tanks have been decorated with flower power, and are surrounded by toy solders. They are shooting but not hitting the target on the back wall. The T-shirt in front of the target illustrates an explosion – destruction caused if the tanks were hitting into the bullseye. But are the tanks weapons of peace instead of war and why are they still shooting? What is also interesting is the scale – the tanks are very small, but the target is large. Does this symbolize the hopelessness of war?

These two are next to each other, and I think they belong together as a twin, because of the similarities and the background forms a sunrise. Which can only mean new beginnings, right?? Or something.. The first one shows four men all dressed in different kind of outfits. They are demonstrators and one man carries a sign that says ‘Power to the People’. The vinyl on the glass shouts ‘YES’. Yes to what? The next window is almost like an opposite with four men in a line, but facing the opposite direction. The men are wearing almost identical formal suits. Are they conforming, and the other four are rebelling?

The colour red in politics is generally associated with socialist groups and revolutionaries. In the UK the Labour Party uses red. Red together with black often refers to anarchy. The headless bust form is covered in badges: the black ones read ‘bother’ and the white ones have pictures of badgers on them. I think it is more of a play with words and images than an appeal for animal rights. The figure himself is the messenger who has lost his own identity and is covered with the message itself. The walls have The Liberated Press menswear fanzine all over them. The paper declares ‘We’re not posh, we’re arts and crafts’. The paper has an image of a naked woman with her head replaced with and old traditional male head. I am a little confused what is going on in this window. Instead of blowing up the message across the window, the political manifesto is getting lost in the information overload. But maybe that is the point?

The top of the window run is covered with ears. Tons of them. In the middle there is a microphone. We’re listening. To three piles of clothes and accessories. Are they ment to represent the three main UK political parties the Conservatives, the Liberal Democrats and the Labour Party? The crowd is wanting to hear a point of difference, but where are the politicians?

Can you spot me taking the photo? This windows plays with repetition to get the visual point across. The raised fists seem demanding and powerful. The background again is a sunrise (which I decided means new beginnings). The only thing I would say is that the stock doesn’t seem to play a role in the story.


We Love Stella by Liberty

Liberty of London, Great Marlborough St, London

How cool is this?!? Each window is done to a shape of a letter in We heart Stella- scheme. Let’s have a closer look at my favourite ones:

We. I am a big fan of hair in displays right now. Doing a special trend report on hair styles soon- so wait for it!! This is the first window in the sequence and I think it was a good choice to actually read out the letters clearly so that in the next ones you start looking for the letters.

E. Stella undies on what look like balloons (but are probably not).

L. How retro. I’ve given you guys this funny detail of one of the mannequins wearing eyeball goggles. At first I didn’t even notice them but after having a closer look. . How random..!  But then anyone who knows me knows that I like random things, and these goggles make me giggle ;).

L. ‘Mannequin’ made out of stockings I think. Love this one so humorous. Liking and thumps up.

The undies form the bridge in the A. Seriously cool, and edgy.

I rest my case.

Soft Focus on Liberty

Liberty of London, Great Marlborough Street, London

The most prominent fashion trend for this spring is soft and feminine with dusky pastel colours. Liberty’s window scheme compliments this trend with pastels and floral wallpaper, flower bundles made of paper tissue, beautiful Stella McCartney dresses, dreamy mannequins, and big grey big hair!

The dreamy aesthetic of photographer Sarah Moon was the inspiration for the scheme. Maxine Groucutt, the head of visual identity at the department store elaborates: “When I look at her photographs of women I  feel like I have stumbled into a private moment. Somehow that moment doesn’t feel awkward or uncomfortable, it’s more about witnessing something you should have seen.”

I love the pose and the mannequins expression, it’s like she is escaping something but stuck at the same time. Great idea to stick the hair to the wall. Hair is the best styling statement throughout the series.

This almost happened to me when I was curling my hair the other week: my hair got caught in this curling brush, I couldn’t get it off it, and had to cut myself free!! I was absolutely devastated.. But I am sure this is not accidental.. It’s either about women self-harming themselves OR it’s ment to be liberating, like setting yourself free.  What do you guys think? Am I digging too deep here?

Detail of the above window.

Branding letters cut out of newspaper.

Paint splatters and the actual cans left in the window as props.

This is probably my favorite of the series, love the crazy hair, the dresses and the fabric flowers ( which I will learn how to make- one day).

I doubt I am the only one who is investing in nudes, greys and pastels this spring. Feeling romantic now!