Prada, Old Bond Street, London
The new Prada windows give a camouflage to their new autumn/winter collection, which is all about, wait for it… camouflage! Everything; the mannequins, the floors, the backdrop are all camouflage printed to the extend that you can’t see where the scheme ands and where the products are. As a customer it makes you stop and look for them and spend longer in front of the window. although I find the windows impressive as a concept, I struggle to think the camouflage print products will fly off the shelves.
Mannequins and the dresses are blending in to the background.
The mirrored units provide an even further deception that the print is everywhere in the windows. The print comes in different colours: pink, red and brown. Check out the cool dog.
The poor dog is the least camouflaged thing in the whole window. It’s really cool though. I think it’s made out of a juicer or something.
Detail of a mannequin in the same window.
Not sure about those shorts..