Regent St, Bond Street, Oxford St, London
While most designers are already showing autumn/winter collections in their windows, high street is still finishing off their sales. Sale windows never excite me as much as new season schemes, but I did spot couple of clever ideas.
KG by Kurt Geiger, Regent St. I had pictures of these windows when they were full price and I love the mannequins’ poses. They’re also very similar to the advertising campaign they were running at the time. The red swimming costumes are like made for the sale windows. Love the mannequin on top of the letters, and yeah check out the SALE- shoe stands.
Mexx, Oxford St went for an unusual sale colour. The bags on top of the mannequins look quite funky.
Diesel, Bond Street always seem to make effort when in sale. This time it’s sale letters on metal chains. Looks very raw and street, which works for the brand brilliantly. I have to say they had left the windows unlit, so I had to use flash to get anything to show on camera.
Esprit, Regent St are using sale letters hanging of the mannequins’ necks as well as white and red sweaters.
Various, Oxford Street, Bond Street, London
At the time of London Fashion Week , which is now, quite a few stores use this time to promote their fashion in their windows. I did see some really good ones, but last autumn was so much better with Zara doing backstage scenes, and so did Debenhams. Instead the shops want you to see the actual shows: TopShop is showing their catwalk show live on a large screen in their Oxford Circus store windows, and Burberry were advertising their website for live coverage.
KG, Regent Street. I had to show you these first because they are so funny, and a great idea for a shoe display. Suits Fashion Week because it gives me the feeling of the buzz in shows that general public can’t see. I saw something similar in Saatchi Gallery a month ago where lots ofÂ legs were showing on the bottom of a large pile of clothes. It might still be there so go and have a look.
Fenwick, Bond Street.
House of Fraser, Oxford Street. Loving the pastel paper airplanes.
John Lewis, Oxford Street.
Monsoon, Oxford Street.
Peter Jones, Sloane Square. Old shelving put to good use..
Jigsaw, Argyll Street.
Oasis, Argyll Street.
Warehouse, Argyll Street and flowery fabrics.
Burberry, Regent Street. You can watch their womenswear fashion show live on Burberry.com on 23rd of February at 4 pm. Also if you’re interested of catching some more shows; there is live streaming onÂ londonfashionweeklive.co.uk.
Posted in Spring/Summer
Tagged Burberry, Fenwick, House of Fraser, Jigsaw, John Lewis, KG, London Fashion Week, Monsoon, Oasis, Peter Jones, Warehouse