Tag Archives: Zara

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Florals with a twist

Various, London

One of the biggest trends from the catwalk for this season was florals, and it shows in the windows around London. It is a trend that comes back year after year, but somehow this year it seems fresher than ever. Here I have a collection of images that shows just how boldly retailers have approached this trend.

Kate Spade, Sloane Square

Miss Selfridge, Oxford Street.

Zara, Oxford Street. Bright florals are very effective with the use of twinning with mannequins with similar outfits and poses.

Joseph, Fulham Road. I walk past this shop daily and I’m really liking their windows. In this one they’ve managed to put a lot of florals into the same window: full floral outfit, the vinyl on the glass and the background with printed roses. But it works and I can’t wait to see what Joseph do next in these windows!

H&M, Oxford Street

Stella McCartney, Fulham Road

Bershka, Oxford Street

 

 

 

 

 

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Spring 2011 Trend Reports: Colour-Block Brights

Various, London

Bright, block colour is a major fashion trend this summer. Retailers are utilising on this trend to grab our attention. The stores have not just presenting their bright fashion in the windows, it’s in the window schemes themselves. Bright stock against bright background but also combined with white. Although this trend is mostly about mixing different block coloured together – I have thrown in some bright print windows as well.

Burberry, Brompton Road. Like the concept with the bags and the coloured acrylic, but the stock on the mannequins is a styling mistake..

Louis Vuitton, Sloane Street summer travel themed windows are deliciously coloured. Love the keys in the background.

Prada, Bond Street opted for an orange backdrop for their colourful accessories.

Zara TRF, Oxford Street mix up the coloured fashion with white and trow in some cool bright wigs.

I can’t remember who this is at all (terrible I know..), but nice use of mixing the bright prints with white.

Matthew Williamson capsule bag collection for BVLGARI, Bond Street.

Stella McCartney, Bruton Street. Fruit patterns are a key print in Stella’s summer collection. definitely fresh, but not sure if you would catch me wearing something like this..

Heads up for Zara

Zara, Oxford St, London

Look out for these daring fashion choices at Zara, they will make your heads turn.. The Zara Oxford Street stores are known for  quirky styling and these hair and accessory styling experiments are no exception. There are bandages around mannequins heads, cookies on their glasses and generally the hair trend is ‘the higher the better’. These images will make you wonder why headless mannequins even exist.

The extreme up-do: I like the way it brings the group together.

Protection: The bandages and the forks make a helmet.

The mohawks give the otherwise soft knitwear an edgy feel.

Pile ‘em high and tie ‘em around.

Cookie glasses yam.. this is really cool. The hair is excellent too.

Book Review: ‘Window Display – New Visual Merchandising’

Window Display - New Visual Merchandising by Tony Morgan, Laurence King Publishing; 2010. ISBN: 978-1-85669-685-2. £22.50

The new book by Tony Morgan boasts some excellent photographs of the best recent windows in London, New York, Paris and beyond. Morgan takes us on a personal journey with his writing, which shines through his passion for display. The book is well structured and looks at windows from different perspectives in seven chapters such as Colour, Lighting and Theatre. The book covers the top department stores from New Yorks  Bergdorf Goodman to London’s Selfridges (Morgan worked as Head of Visual Merchandising there for 18 years), designer shops such as Prada and Moschino, as well as high street fashion concepts by TopShop and  Zara.

With relevant images and captions he shows how a window is more than just a useful space to promote products. “Today these glazed canvases promote the store’s brand identity, keep the customer informed of fashion trends and ultimately drive sales.” He explores several ways to make the stores windows stand out from their competitors. Would a tyrannosaurus Rex eating a mannequin get your attention? He quite rightly argues that good windows are the talk of the town.

The book successfully highlights  how different elements of window design can inspire and increase sales. Morgan celebrates ”the creative retail gurus” who design the schemes. I always wonder who designed the windows, therefore  I wish he would have explored  this further. Overall I strongly recommend the book.

Tony Morgan teaches visual merchandising at Fashion Retail Academy and is a guest lecturer at London College of Fashion. His previous book is called Visual Merchandising: Window and In-store Displays for Retail.
All images by Laurence King Publishing.

The Zara Special

Zara, Oxford St, Regent St, Brompton Rd, London

Zara do so well with their windows every time so I decided to put together a little Zara special for us. Their mannequins always have the look of the moment, great styling and window concepts with interesting stories especially in the Oxford Street branch windows. They have two different takes on their windows: a stylish and sophisticated one for the Zara main line and a funkier one for TRF, the collection for the teen shopper.

The airport lounge windows at Oxford Street. Remember that Virgin Atlantic advert? It’s that sort of coolness. Airports fascinate me, so yes I like this!

Girlies waiting. Love the way they put mannequins together to make stories. Yes, the props help, but you know what I mean..

Check out the DOG! BTW, I am not warming up to the military style this spring. It’s too Cheryl Cole.

The cabin crew. Now imagine the music from that Virgin advert.

Ooops, she’s fallen over. Note the glamorous cleaner in the right hand corner.

Brompton Road store has this scheme which I have seen in most of their windows across London, with these flies in them. Little bit random, but they’re kind of cool. Now that the weather is warming up, we will have real flies in our windows, which is NOT cool. For some reason flies tend to commit very public suicides in windows..Another Oxford St. store has these shadows in them together with other elements from the main scheme like the flies and the balls. They have opted for different style mannequins for this. Oh well, at least they have heads. I am not a fan of headless mannequins normally, and I will discuss this big ‘headless verses with heads’- debate further later on.

Window for their TRF-line, similar theme with the props.

Another TRF window, same scheme but different hair and styling. Not sure if I like the connected circles on the back wall. They have really cool styling in these windows and I do have more photos, but I will post them together with a special styling posting, so wait for that one!