Tag Archives: Esprit

The last of the summer sales

Regent St, Bond Street, Oxford St, London

While most designers are already showing autumn/winter collections in their windows, high street is still finishing off their sales. Sale windows never excite me as much as new season schemes, but I did spot couple of clever ideas.

KG by Kurt Geiger, Regent St. I had pictures of these windows when they were full price and I love the mannequins’ poses. They’re also very similar to the advertising campaign they were running at the time. The red swimming costumes are like made for the sale windows. Love the mannequin on top of the letters, and yeah check out the SALE- shoe stands.

Mexx, Oxford St went for an unusual sale colour. The bags on top of the mannequins look quite funky.

Diesel, Bond Street always seem to make effort when in sale. This time it’s sale letters on metal chains. Looks very raw and street, which works for the brand brilliantly. I have to say they had left the windows unlit, so I had to use flash to get anything to show on camera.

Esprit, Regent St are using sale letters hanging of the mannequins’ necks as well as white and red sweaters.

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Bentalls, Kingston, Greater London

With this post I take you to the suburbs of South West London, so you probably haven’t seen these windows even if you live in London. They belong to Bentalls, a department store in Kingston. They can do pretty much their own thing in their windows, because they’re not a big chain, but they are a part of Fenwick. All the windows are bright and summery, just what you need on a grey day like today in London. The theme is nautical and the painted back walls have vinyl repetitions of anchors etc. The slogan is (if you wondered why the title) Bentalls-On-Sea- Wish You Were ‘Ere.

Superdry. I like the shovels, they make this look really playful and fun.

Swimwear by Panache and Esprit. All the windows also have Polaroid looking images of the relevant brands.

All the stock is by Fred Perry.

Stock from Vilebrequin.

The two above both have Joules stock in them.

Great Plains.

Scotch and Soda.

Spring 2010 Trend Reports: Denim Windows

Various locations, London

I am introducing trend reports, in which I will look at specific areas of window display whether it is mannequin styling,  seasonal display trends; shapes, colours or materials, or purely just looking at how different stores have approach fashion or decorating trends. Or something.. It’s all experimental this blogging business ;) Anyway this report is about denim, which is being heavily promoted in stores every spring, and quite often you will find good offers. This spring stores are keeping colours simple: just using classic blue jeans with white and maybe some grey. Or doing just that but adding one bright colour is popular approach too.

Gap has being doing denim just over 40 years and their jeans are pretty good.  Sorry their offer is not on anymore (I’ve being too slow posting..). Other than promoting the offer their fashion statement is to wear denim with denim. Can be a tricky style to pull off..

I like the denim flag pennants.

Baby Gap.

Esprit: styled mannequins as well as jeans hanging from the ceiling with orange pegs.

Calvin Klein Jeans, window just using nylon to hang loads of blue and white denim. Simple but effective? I would like to see more of the fit of the jeans.

New Look, a promotional window for specific denim on offer.

Young fashion brand Bershka are also using the classic denim colours: blues, whites and some grey.

Now I have to admit that I can’t remember who this window belongs to.. i am sure I wrote it when I was taking the pic, but on some random piece of paper, go figure. But it’s on Regent Street. Here is the use of brights with denim I mentioned earlier, and quite a few elements: frames, measuring tapes, and scissors. All of which refer to customizing?

New York yellow has landed into London. Denim with belts around them, I like the unorganised piles that the jeans are in and the letters with wire around them.

The sales are on

Various shops, Bond Street, Regent Street, London

Red, red, red and more red. Sale time is  great for shoppers but not so exciting for window displays. Most shops just use banners, but there are other ways to say SALE like big 3D letters (fairly popular), on a shopping bag (ground breaking..) or just using lots of red.

Fenwick on Bond Street. I like the way the models are interacting with the sale message.

Festive sale letters at Jaeger.

Sale message mixed in with other catchy foamex words at Nokia.

Light bulb letters at FCUK. They used the same light boards for their Christmas scheme (which I unfortunately have no pictures of, sorry), and actually started their sale way before Christmas (I know this because I’m sad lol).

Kurt Geiger, Regent Street. Another light bulb neon sign, who’s copying who, hah?

Cos, Regent street. Wooden letters, and not even red. What is going on??

Neon light sign at Selfridges. Most of the windows were vinyled with a simple sale message. The neon lights are definitely a trend this winter!

Sale message on an oversized Aquascutum label. I like the stock they have chosen: red, white and black macs – it’s simple and effective.

Diesel, Bond Street. They have done something a bit different, covered furniture with white cloths that say sale in ‘creepy’ letters. Reminds me of furniture covered like this in unoccupied houses. Like it.

Esprit, Regent Street decided to cover their mannequins with red stretchy fabric. Quite funny.

This is Mulberry on Bond Street. It doesn’t actually say sale anywhere so I might be wrong assuming that the red colour here means sale.

But use RED and people will wonder if the store is in sale and might just walk in.