Regent St, Bond Street, Oxford St, London
While most designers are already showing autumn/winter collections in their windows, high street is still finishing off their sales. Sale windows never excite me as much as new season schemes, but I did spot couple of clever ideas.
KG by Kurt Geiger, Regent St. I had pictures of these windows when they were full price and I love the mannequins’ poses. They’re also very similar to the advertising campaign they were running at the time. The red swimming costumes are like made for the sale windows. Love the mannequin on top of the letters, and yeah check out the SALE- shoe stands.
Mexx, Oxford St went for an unusual sale colour. The bags on top of the mannequins look quite funky.
Diesel, Bond Street always seem to make effort when in sale. This time it’s sale letters on metal chains. Looks very raw and street, which works for the brand brilliantly. I have to say they had left the windows unlit, so I had to use flash to get anything to show on camera.
Esprit, Regent St are using sale letters hanging of the mannequins’ necks as well as white and red sweaters.