Various stores, London
Wow I havent pressed the ‘New post’ – button for ages, but I’m back – finally. The sale time is nearly over, but I thought it would be good to look at what the stores got up to this winter sale time. And a couple of windows really stood out from the samey sale POS noise.
The White Company, Symons Street. It’s nice to see a completely white sale window scheme, without any hint of red.
MCM, Sloane Street makes sale look exciting with a fresh take on the chosen colours. The use of three and two-dimensional letters adds interest.
Marie Chantal, Sloane Street. A very understated but funky take on the subject. Also very similar to their last winter sale windows, which you can find here.
A lot of stores rely on POS posters to tell ‘the sale story’. Here are some that I really liked.
Links of London, Sloane Street.
Anthropologie, Regent Street add a ‘hand-made’- touch to sale POS.
Desigual, Regent Street. Clever use of the iconic I heart T-shirt. Funky idea, but does it look professional enough?
