Category Archives: Autumn/Winter

Harrods and the Cities

Posted on 31/08/2010 | Leave a comment

Harrods, Brompton Rd, London

These Harrods windows feature buildings not just from the window display capital city London ( I would say that now wouldn’t I?) , but also from New York and Paris just to mention a few.  I often get a global feel of Harrods windows. These ones have fashions from different countries in them, but not necessarily from the corresponding cities of the schemes. The windows are a collaboration between Harrods and London agency JustSo.

Some of the shiny building have been used as pedestals for the mannequins.   Gradients of hot colours decorate the backdrops. Different types of mannequins have been used for some of the cities.

Images by JustSo. Just So is a boutique visual communications and event management agency based in central London who focus on creative design, visual communications, art direction, window displays, party planning and events for the lifestyle, luxury, corporate, retail and fashion sectors. Check them out.

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Desire, Yearn, Crave for Selfridges

Posted on 09/08/2010 | 1 Comment

Selfridges, Oxford St, London

All eyes are on just one product in each of the current Selfridges windows. The scheme consists of variety of wooden structures, red lighting wire, large hot lights directed at products, as well as multiples of hanging light bulbs. Floors are covered with bricks and then painted white. Each window states a different reason why you should have to buy the product. Yes, I’m starting to think that window display is part art, part brain washing..

By using just one single product, Selfridges have generated a great amount of attention and therefore desire for that product. It is a brave choice, but maybe something that a company like Selfridges can afford to make.

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Liberty’s Scarf Camp

Posted on 04/08/2010 | 4 Comments

Liberty of London, Great Marlborough Street, London

Liberty has teamed up with designers such as Richard Weston and Lin Beeser producing an eclectic mix of scarves. The department store’s creative team have put the scarves into good use and created a summer festival camp.  And where else would you wear a designer scarf than a muddy festival camp! The windows echo that late 60′s vibe of the legendary Woodstock festival. I love the 70′s style Scarf Camp-poster.

I love the way they’ve used the scarves in multiple ways: on the mannequin’s head, plaited in her hair, as flags, even as little teepees.

I think the windows have a retro, romantic and optimistic feel.

The styling is layered and uses muted tones. Although these are still summer windows, the styling is leaning towards autumn/winter season.  You’ve been warned – summer is almost over, we’ll be talking about Christmas soon.

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Camouflage in Prada

Posted on 25/07/2010 | 3 Comments

Prada, Old Bond Street, London

The new Prada windows give a camouflage to their new autumn/winter collection, which is all about, wait for it… camouflage! Everything; the mannequins, the floors, the backdrop are all camouflage printed to the extend that you can’t see where the scheme ands and where the products are. As a customer it makes you stop and look for them and spend longer in front of the window. although I find the windows impressive as a concept, I struggle to think the camouflage print products will fly off the shelves.

Mannequins and the dresses are blending in to the background.

The mirrored units provide an even further deception that the print is everywhere in the windows. The print comes in different colours: pink, red and brown. Check out the cool dog.

The poor dog is the least camouflaged thing in the whole window. It’s really cool though. I think it’s made out of a juicer or something.

Detail of a mannequin in the same window.

Not sure about those shorts..

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