Harrods, Brompton Rd, London
These Harrods windows feature buildings not just from the window display capital city London ( I would say that now wouldn’t I?) , but also from New York and Paris just to mention a few. I often get a global feel of Harrods windows. These ones have fashions from different countries in them, but not necessarily from the corresponding cities of the schemes. The windows are a collaboration between Harrods and London agency JustSo.
Some of the shiny building have been used as pedestals for the mannequins. Gradients of hot colours decorate the backdrops. Different types of mannequins have been used for some of the cities.
Images by JustSo. Just So is a boutique visual communications and event management agency based in central London who focus on creative design, visual communications, art direction, window displays, party planning and events for the lifestyle, luxury, corporate, retail and fashion sectors. Check them out.
Harvey Nichols, Knightsbridge, London
Harvey Nichols have given a whole row of windows for the new men’s fragrance Bang by Marc Jacobs. It is his first new fragrance for a decade and exclusive to Harvey Nics. The window uses diagonal lines and sharp edges to highlight the masculine and powerful image of the fragrance. They’ve used just blacks, whites and greys which I think make them also look quite harsh and cold. The windows look like they’ve been smashed by a MAN, by their BARE HANDS.. Men who are MEN, hard as nails.. you get the idea.
This fragrance is hard as nails as the polystyrene props suggest. They have used hammer and nails as manly props throughout the scheme. The shattered letters ‘Bang’ are also made of polystyrene and then sprayed black. Each window is also filled with sharp pieces of mirror.
The bottle looks crumpled and is made out of metal. The packaging is contemporary in black and silver. The Facebook page says ‘Bang is fresh, peppery, woody, full of power for the man with an electrifying and youthfull spirit.’
The daring advertising poster starring Marc Jabobs himself. Photo taken from the fragrance Facebook page. Check it out, you can play and ‘bang’ your friends there in a game called ‘Bang You’re It’.
Selfridges, Oxford St, London
All eyes are on just one product in each of the current Selfridges windows. The scheme consists of variety of wooden structures, red lighting wire, large hot lights directed at products, as well as multiples of hanging light bulbs. Floors are covered with bricks and then painted white. Each window states a different reason why you should have to buy the product. Yes, I’m starting to think that window display is part art, part brain washing..
By using just one single product, Selfridges have generated a great amount of attention and therefore desire for that product. It is a brave choice, but maybe something that a company like Selfridges can afford to make.
Liberty of London, Great Marlborough Street, London
Liberty has teamed up with designers such as Richard Weston and Lin Beeser producing an eclectic mix of scarves. The department store’s creative team have put the scarves into good use and created a summer festival camp. And where else would you wear a designer scarf than a muddy festival camp! The windows echo that late 60′s vibe of the legendary Woodstock festival. I love the 70′s style Scarf Camp-poster.
I love the way they’ve used the scarves in multiple ways: on the mannequin’s head, plaited in her hair, as flags, even as little teepees.
I think the windows have a retro, romantic and optimistic feel.
The styling is layered and uses muted tones. Although these are still summer windows, the styling is leaning towards autumn/winter season. You’ve been warned – summer is almost over, we’ll be talking about Christmas soon.